B2B

B2B is an abbreviation for business-to-business. B2B describes a commercial activity as being targeted toward business entities rather than consumers. B2B is usually contrasted with B2C, or business-to-consumer. For instance, in the franchising industry, most business concepts were once B2C establishments such as fast food, but the B2B entity is no longer ignored as a franchising concept, especially since there are now many investors who would rather not deal with the consumer. A B2B directory is a directory that provides a list of firms that provide services targeted strictly to other businesses. For instance, The Black Book is a B2B directory for the creative industry. Entries in this B2B directory include studios and sound stages, casting services and modeling agencies, stylists and props providers, and other services related to music, television, and film production. All these firms operate primarily or entirely B2B.