Business-to-consumer, or B2C describes a transaction, product or service, or business strategy as targeted to the consumer market rather than the business market. In contrast, if the target is the consumer, the term business-to-consumer, or B2C, applies. A business-to-consumer sale means a sale to a consumer, even of a product normally sold to businesses. For instance, Dell might sell a high-end workstation to a computer game buff in a business-to-consumer sale. Similarly, a business-to-consumer product is one targeted toward consumers rather than businesses. Video games are an example. A business-to-consumer organization, like Proctor and Gamble, gets revenues primarily from consumers, not businesses. Not all businesses and services are exclusively business-to-consumer or business-to-business. Dow Jones has both business-to-consumer and business-to-business information offerings. Similarly, Staples sells printer paper both business-to-consumer and business-to-business. |
