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C2C is the abbreviation for consumer-to-consumer electronic commerce. C2C is an electronic Internet-facilitated medium that involves transactions between consumers utilizing a third-party. The most common example of C2C is the online auction. In this form of C2C, consumers post items for sale and other consumers bid to purchase them. The third-party facilitating the C2C transaction generally charges a flat fee or C2C commission. These C2C sites act as intermediaries and usually take no responsibility for the quality of the C2C merchandise being sold. C2C is a modern day form of barter, flea markets, yard sales and swap meets, among others. The C2C model is convenient, because products are there whenever consumers are ready to find and buy them. Yet, C2C does have some disadvantages such as limited payment options and lack of quality control. |
