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COO, or Chief Operating Officer, is a member of upper level management who is responsible for the company's day-to-day operations. The functions of a COO may be construed as those of a hands-on executive. Thus, while the job of a Chief Executive Officer (CEO) is of a more general and strategic nature, a COO is charged with more specific duties, such as sales, marketing, production functions, and human resource issues. A COO must also report and provide feedback to the CEO in order to insure a smooth functioning of a corporation. Along with CFO and CEO, a COO is part of the management team that is the backbone of the company. Hence, the professional experience and conduct of a COO are often an important factor when making an investment decision. COO is sometimes referred to as senior vice president.

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