Investor Glossary-demographicsInvestor Glossary-demographicsInvestor Glossary-demographicsInvestor Glossary-demographicsInsightful stock market charts - Click here
investor
Categories    # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Demographics

The HTML to link to this page
 

Demographics is the classification of populations, especially consumers, by various characteristics, including age, gender, race, religion, and income. Demographics is vital to investing in several ways. A company's success often depends critically on its ability to understand demographics and successfully target various segments of the population. Demographics is the reason that advertisers cater to young people, who decide early in life what brand of toothpaste they like and stick with it. As the demographics of a company's customer base changes, the firm must develop new products to serve them or enter new businesses with different demographics. Demographics is also key to understanding international stock markets: companies based in high-income countries enjoy greater domestic demand, and those with high birth rates will likely enjoy strong demand in the future. Demographics can have an impact on the overall investing environment as well. For example, an investing public with older demographics may demand more fixed-income instruments, with their relatively firm prices and stable income, and fewer stocks, whose prices tend to fluctuate and whose stream of cash payments is less steady.



Rate this demographics definition...

Learn about investing with the Investor Glossary Term of the Day


Click here for insightful stock market charts. Where is the market headed? The answer may surprise you. Find out
with the exclusive & Barron's recommended charts of Chart of the Day.


Popular Terms: cancelled check, stock split, ex-dividend, class C shares, balance sheet, dividends payable, deferred tax, 401a, average price per share, stock market close, VIX, current ratio, open position, EBITDA, debt service coverage, irrevocable trust, risk management, required rate of return, retained earnings, inflation, covered put, FICO score, diluted share, APR, quality assurance, 144a, in escrow, wholly-owned subsidiary, ex-dividend date, reverse mortgage, labor relations, 1035 exchange, deferred revenue, Key Rate Duration, Zero Cost Collar, 1031 exchange, option premium, phantom income, LIBOR, command economy, limit order, FTSE, minority interest, margin rate, annual return, implied volatility, real GDP, liquidity ratio, per diem


Accounting | Banking | Bonds | Brokers | Economy | Futures | Mutual Funds | Options | Real Estate | Retirement | Stocks | Taxes | Technical Analysis
Home | Term of the Day | Suggest a Term | Chart of the Day | Dogs of the Dow
©2004-2016 Investor Glossary - All rights reserved - Terms of Use