Investor Glossary-viral marketingInvestor Glossary-viral marketingInvestor Glossary-viral marketingInvestor Glossary-viral marketingInsightful stock market charts - Click here
investor
Categories    # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Viral Marketing

The HTML to link to this page
 

Viral marketing exploits existing social networks to rapidly spread a message. Done well, viral marketing is an inexpensive marketing method with a rapid and widespread response. The term viral marketing became popular in 1997, when used to describe Hotmail and their viral marketing campaign. They attached (and still do) an advertisement for their service to each e-mail sent from their service. Therefore the very use of the service promotes further use. Viral marketing means customers spread the word just by using the service. Burger King is one company that has used viral marketing very effectively. In 2004, they created the Subservient Chicken website and then used viral marketing principles to get traffic to the site. They told just 20 people about the site. Word spread quickly (with the help of a tell a friend link) and the site received 20 million hits in the first week alone. Viral marketing succeeded by bringing in high traffic as well as widespread media coverage worth far more than the cost of the viral marketing campaign.



Rate this viral marketing definition...

Learn about investing with the Investor Glossary Term of the Day


Click here for insightful stock market charts. Where is the market headed? The answer may surprise you. Find out
with the exclusive & Barron's recommended charts of Chart of the Day.


Popular Terms: average price per share, annual return, irrevocable trust, ex-dividend, inflation, open position, Zero Cost Collar, stock split, quality assurance, Key Rate Duration, deferred revenue, APR, reverse mortgage, minority interest, phantom income, debt service coverage, option premium, real GDP, LIBOR, balance sheet, 1035 exchange, diluted share, ex-dividend date, 144a, command economy, class C shares, cancelled check, in escrow, VIX, covered put, per diem, labor relations, required rate of return, FTSE, wholly-owned subsidiary, FICO score, limit order, implied volatility, dividends payable, liquidity ratio, retained earnings, EBITDA, deferred tax, stock market close, margin rate, current ratio, 401a, risk management, 1031 exchange


Home | Term of the Day | Suggest a Term | Chart of the Day | Dogs of the Dow
Investor Glossary Index >>> # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Accounting | Banking | Bonds | Brokers | Economy | Futures | Mutual Funds | Options | Real Estate | Retirement | Stocks | Taxes | Technical Analysis
©2004-2014 Investor Glossary - All rights reserved - Terms of Use