Investor Glossary-viral marketingInvestor Glossary-viral marketingInvestor Glossary-viral marketingInvestor Glossary-viral marketingInsightful stock market charts - Click here
Categories    # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Viral Marketing

The HTML to link to this page

Viral marketing exploits existing social networks to rapidly spread a message. Done well, viral marketing is an inexpensive marketing method with a rapid and widespread response. The term viral marketing became popular in 1997, when used to describe Hotmail and their viral marketing campaign. They attached (and still do) an advertisement for their service to each e-mail sent from their service. Therefore the very use of the service promotes further use. Viral marketing means customers spread the word just by using the service. Burger King is one company that has used viral marketing very effectively. In 2004, they created the Subservient Chicken website and then used viral marketing principles to get traffic to the site. They told just 20 people about the site. Word spread quickly (with the help of a tell a friend link) and the site received 20 million hits in the first week alone. Viral marketing succeeded by bringing in high traffic as well as widespread media coverage worth far more than the cost of the viral marketing campaign.

Rate this viral marketing definition...

Learn about investing with the Investor Glossary Term of the Day

Click here for insightful stock market charts. Where is the market headed? The answer may surprise you. Find out
with the exclusive & Barron's recommended charts of Chart of the Day.

Popular Terms: required rate of return, ex-dividend date, Key Rate Duration, FICO score, VIX, deferred revenue, class C shares, in escrow, wholly-owned subsidiary, reverse mortgage, minority interest, option premium, risk management, LIBOR, irrevocable trust, average price per share, 144a, implied volatility, margin rate, annual return, current ratio, dividends payable, Zero Cost Collar, real GDP, limit order, EBITDA, open position, stock market close, cancelled check, retained earnings, debt service coverage, deferred tax, phantom income, command economy, APR, ex-dividend, FTSE, per diem, 1031 exchange, labor relations, inflation, stock split, covered put, 401a, diluted share, liquidity ratio, balance sheet, 1035 exchange, quality assurance

Accounting | Banking | Bonds | Brokers | Economy | Futures | Mutual Funds | Options | Real Estate | Retirement | Stocks | Taxes | Technical Analysis
Home | Term of the Day | Suggest a Term | Chart of the Day | Dogs of the Dow
©2004-2016 Investor Glossary - All rights reserved - Terms of Use